With the progress of advertising technology, advertising machine constantly updated, advertising production more in line with the aesthetic needs of the public, advertising content more easily popular. However, television sets are often limited to domestic applications and installed in the home. With the development of information technology, the popularity of computers has increased. People begin to use computers to watch TV programs instead of TV. In addition to the use of limited antennas, the number of TV stations increases, so that people have more choices. The probability of staying in one TV station decreases, and people habitually switch to another station to watch programs when advertisements are put on.
In this case, advertising providers want to better advertising, began to find more ways to promote. The heavy use of advertising machines, at this time, is not surprising. LCD advertising machine and LCD TV are an important form of modern advertising, used to broadcast advertising, programs and other information. Both are more vivid and direct than paper propaganda. * the difference is the application place, TV is limited to the family use, while the advertising machine, can be used in many places, such as buildings, hotels, buses, airports, Banks and outdoor and other places.
Outdoor building advertising machine is favored by the masses, will be integrated into the interactive technology of outdoor advertising machine by virtue of its novel, intelligent, interactive and other advantages to become a leader in outdoor applications. For outdoor advertising, the content must be targeted, not too broad and play it, the theme is not prominent, people will see less, the effect will be greatly reduced. Can be targeted at a part of the group to put, increase the target user. The human-machine interaction effect displayed by the interactive building advertisement machine just caters to people's demand for information reception, making the public's attention more active and positive.
In the face of such circumstances, in the field of advertising machine media we struggle, how should we deal with it? Advertising media industry, it is like a show in front of the customer building, hardware platform is the building, software application platform is building the framework of functional areas of planning, content production, is suitable decoration style, each link, each industry chain, each division of labor, the framework - hardware platform, consisting of professional hardware manufacturers to complete, functional area planning - software application platform, by software developers to complete, decoration - content production, by the content of the professional designer to complete, and as a software application platform developers,
I think, in these three links, each link is very important! Depends on, the stand or fall of function planning, how to use this building, which is industry applicability problem, for example, the application in government or business, software platform, whether to consider that the user friendly operation interface, the adaptability of business process management problem, it is affected, whether the user is willing to use, whether can really feel, advertising machine brought value for them, we need to each link of the industrial chain, work together.